ERG Design System
In creating this design system, we established a set of parameters for what the system needed to be: first, it needed to be easy for non-designers to use but still flexible enough to accommodate their needs; second, related to the overall J&J guidelines without feeling corporate; and third, plug-and-play on our side so that we don't have to reinvent the wheel for all 12 ERGs.
The resulting system utilizes the typeface, single color icons, illustration style and photography style from the J&J guidelines, but then each ERG has a custom, culturally specific logo icon, color palette and set of textures to differentiate themselves from the enterprise and from other groups. The visuals below broadly illustrate our process.
