Shelby Hipol

MGM Luxor

Although Luxor is an icon on the Las Vegas strip, its brand experience needed an update. New photography, typography and iconography bring Luxor’s ancient Egyptian foundation into modernity.

McCann NY Design:

Design direction – George Katz, David Mashburn

Typography – Ethan Buller

Art Direction – Shelby Hipol

Icons – Nel Sparkman

Using Format