Global Public Health: VXNAID and MyCareHub

Our team partnered with members of the Global Public Health (GPH) team to brand two global, open source apps. We worked quickly and collaboratively with the GPH team from November 2021 to January 2022 to ensure that we'd be able to meet their Q1 launch date.

We anchored our initial kick-off call around this strategy document for each brand to understand their personalities and tones as well as our partners' understanding of and preferences within the field's visual language.

VXNAID is an open source treatment adherence app meant for healthcare providers (HCPs) and administrators to keep track of patients' vaccine doses.

MyCareHub is an open source disease- and treatment-agnostic, patient-facing app that provides educational resources, community message boards and HCP messaging functions to encourage treatment adherence.

Color exploratory

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