SAPNA – South Asian ERG
Representing employees with a background in 8 different countries (Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka), it was important for us to conduct broad and deep research into the visual language of each country so that the identity is inclusive of all members' backgrounds. The new logo icon is an evolution of the lotus they've had for the past 20 years, but the expanded color palette and new textures bring more vibrancy to the system.
We are currently in the process of developing messaging guidance and custom illustrations for the group.
