VIS by MAC

Interior decor brand extension of MAC Cosmetics for young transient urbanites who want a non-permanent option for customizing their space

letterhead suite

letterhead cover page

letterhead cover page detail

business card detail

complete set of removable paint, paint samples, fabric wall coverings and accessories

paint packaging and sample designed with limited storage in mind

reverse side

samples and display

paint accessories kit

accessories detail

leather wall covering swatch, fabric smoother and washable wall covering base

pop-up store space


Design: Shelby Hipol, Jacky Bastion

Art Direction: Paige Whitaker

Copywriting: Steven Ashford

Interior Design: Emily Norton


Awards: Silver ADDY - OPT Removable Paint Packaging

Gold ADDY - Poster Ads

Using Format