Edible Chicago — Design System

After years of lying dormant, Edible Chicago has resumed publishing and needed a digital design system to help reintroduce the magazine to Chicago. I wanted the design system to feel like it belongs to the city, so the final design concept pulls inspiration from an article about the history of the Chicago flag where the author states: "Other cities play, but Chicago works." 

For this stage of work, I was responsible for the strategy and digital design system to get the publication restarted, while the later print editions have been created in house.

The final design system is rooted in the first direction but incorporates some of the softer photography style from the second direction as well as the structure and a muted version of the expansive color palette from the third direction.   

Design + Strategy: Shelby Hipol

Implementation: Edible Chicago team

Using Format