J&J Design Impact Awards
As a member of the studio's culture team, I and a small, rotating team of designers developed the strategy, creative direction, implementation plan, communications strategy and event production for the Impact Awards, an internal award celebrating the great work we do. I didn't want the awards to feel like another staff meeting or corporate communication, so although the system utilizes our brand typeface, the visual expression evolved over the years and took on a personality of its own.
